Canva offers a bunch of pattern templates you can play with using your brand colors. Play around with some of your logo elements or try exploring a simple dot pattern. Patterns might be our favorite part of a brand moodboard ! Here’s where you can really have some fun. There are hundreds of images to choose from to match your brands visual aesthetic. Do you want to feature beautiful office spaces, delicious food shots or pops of nature? What types of guidelines do you want to set on these images?ĭon’t forget to check out Unsplash or Pexels to supplement any of your brand photography. Are your model shots close in and focused or are they zoomed out to allow your audience to take in the full environment? Consider non-model photography. When choosing photography for your brand moodboard, there is so much to consider. Do yourself a favor and make those investments, it’s not worth the legal battle. You can run into a lot of legal issues with fonts, especially those crazy, fun fonts with all the dots and squiggles. Second, make sure you look up the legal licenses of your chosen font. Meaning if you choose a font that isn’t supported by Google Chrome that font will automatically revert to something boring like Times New Roman. First, make sure it’s a web-friendly font. We just have two words of advice when choosing a font. Creative Market is another amazing resource you can use to purchase a brand font. If you aren’t sure where to start, pop in Canva and experiment with some of their templates. When it comes to choosing a font, you can go a little crazy with the number of options out there. Your website should be home to your main logo, whereas your social media pages might house a different submark. You should have a variety of logos and submarks to use depending on the platform you are focusing on. This describes not only our business, but our personalities as well. Orange is a color known for optimism, creativity, energy, curiosity, confidence and playfulness. We love the pop of orange surrounded by more subtle tones of orange and brown. The bright poppy orange we chose for Duo Collective wasn’t chosen at random. Finally, make sure to choose 1-2 main brand colors and 1-2 neutral accents to offset them. Then, make sure you check out the underlying psychology of those colors and ensure they match your business. Choose colors that you love and feel a strong connection too. Second, your brand colors should be a unique reflection of your business personality. The color that is hot right now, might not be next season. ColorsĬhoosing the right colors for your brand can be tricky. Typically, a moodboard consists of the following five elements: 1. That first impression is key, especially in the creative industry. We all know looks aren’t everything, but they do catch your audience’s attention and get them to dig deeper into your offerings. Plus, a good brand moodboard will give you an understanding of your business’s first impression. A moodboard should lay the visual groundwork for all of these elements. For Instagram alone you have organic posts, stories, IGTV, reels and paid advertising. It also ensures consistency across all elements. It brings together both visual and emotional components of your business. This post is for you! What is the purpose of a brand moodboard ?Ī moodboard defines the essence of your brand. Does it look like one cohesive brand? Or does it look like you could have three different businesses? If it’s the latter, then listen up. Go take a peek at your website or blog, then jump to your social media pages and now look at any other documents you use (client presentations, printed materials, etc.). The visual component of your brand is so important. Their purpose is to help you see the full picture of your brand in the eyes of your audience. Brand moodboards aren’t designated only for brand and logo designs. And yes, this even includes developing a social media strategy. Creating a brand moodboard is the very first step we take when doing any kind of design work for our clients.
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